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Branding & Marketing Specialist
How to name your BoHo business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your BoHo business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our BoHo business name generator above and then scroll below to find the first step in the naming process.
- Birdie’s Boutique
- Clover’s Creations
- Cosima’s Closet
- Faye’s Flora
- Goldie’s Gala Of Goods
- Ivy Island
- Lavender Looks
- Lotus Loft
- The Magnolia Market
- Noa’s Clothes
- Paloma Pantry
- Poppies & Pearls
- River Of Reverie
- Sky Of Soleil
- Wandering Willow’s
- Briar Blooms
- Gaia’s Grocery
- Deliliah’s Delights
- Deja Nu
- Breeze Boutique
Premium names to kickstart your business
Created by branding experts and professional designers.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Lotus”, “Magnolia”, “Blooms” and “Willow”, you can see that these words are all related to nature and can be paired with exotic store concepts like “Gala” or “Boutique” to create a BoHo vibe. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great BoHo business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name not only brings about natural imagery, but the term “Birdie” can also be used as a nickname. This gives the business a more personal feel.
This versatile name can be used for a variety of different businesses. It also offers a catchy name due to the repeating “L” sounds.
This name combines the natural imagery of the magnolia with some delightful alliteration.
This name brings an earthly vibe to the concept of groceries. It’s an appealing concept to those who want fresh, organic groceries.
#4) Check It’s available
At this point, it’s good to have at least three great BoHo business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
5 Tips for naming your BoHo business
The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused BoHo terms like Bohemian, Eco or hippie. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real BoHo business named “The Hemp Temple”.
This is a name that does two things. To begin with, it gives customers an idea about what to expect in their products – hemp. Secondly, it uses a rhyming name to stay locked in the minds of customers.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Hemp Temple, Free People
- Try using a word that wouldn’t be relevant when out of context (Earthstock – Combines the concept of earthiness with an event that fans of the BoHo trend will often be familiar with.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable BoHo business names could be:
- Ruhuna BoHo
- Yadana BoHo
- Hukadu BoHo
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Lotus BoHo and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like LotussBoHo, LotuBoHo or LottusBoHo.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.