Celebrity Goat Influencer Campaign Case Study

Tik Tok influencers are substantially more expensive than Instagram influencers. With a Tik Tok campaign, we may have been limited to 1-2 influencers with the provided budget. By utilizing Instagram over Tik Tok we were able to recruit way more influencers due to the fact that discovery is easier and that there are more content options such as IG stories or static posts that require less work and therefore less compensation. Additionally, Celebrity Goat did not have a Tik Tok page live and had previously been focusing all efforts on growing its Facebook & Instagram pages. If Celebrity Goat wanted to start a Tik Tok page their social media managed services costs would have increased substantially.

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