If you haven’t already, take the time to follow potential partners on social media. If they have multiple accounts, give each one a follow. This allows you to get a closer look at their style and the frequency of their posting across various channels.
Take a look at the comments under each post to see how often the influencer interacts with followers. Check whether they politely respond to audience criticism or praise. As you read the comments, ask yourself, “Does this person seem easy to work with, and are they a suitable messenger for my brand?” This might help you further narrow down your list of potential partners.
Don’t just follow their accounts and be a passive observer. Engage. Like posts that really impress you. You might even feel compelled to leave a comment.
Sharing the influencer’s content with your own audience is a wise move that comes with multiple benefits. If you sell kitchenware and you share an influencer’s cooking video, your audience will appreciate it. A fitness brand that shares an influencer’s blog post on workout tips is also passing along valuable content to its followers.
On top of that, the influencer might notice that you’ve taken an interest in their work. Then, when you formally reach out to the influencer, they’ll already be somewhat familiar with you and your brand from those brief interactions.