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Branding & Marketing Specialist
How to name your park
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your park. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our park name generator above and then scroll below to find the first step in the naming process.
- Hamilton Park
- Gautama Park
- Allen Poe Park
- Earhart Park
- Truth Park
- Yarrow Park
- Bellflower Park
- Maidenhair Park
- Candytuft Park
- Daphne Park
- Agouti Park
- Galah Park
- Komodo Park
- Raccoon Park
- Woodchuck Park
- Horizon Park
- Harmony Park
- Aurora Park
- Serein Park
- Gaia Park
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your park name. In my name ideas, I used words like “Yarrow”, “Agouti”, “Bellflower” and “Horizon”, you can see that while these words can be related to nature, they also suggest that you can expect a relaxing experience surrounded by natural beauty. Your goal here is to create a list of words or names that come to mind when thinking about your park.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great park names and you can start to ask potential visitors or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your visitor.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your park how you intended?
My visitor feedback:
This name conveys an important individual in history. Many parks use their names to keep such people at the forefront of our minds.
This name suggests that you’ll be able to see many beautiful yarrow plants when visiting the park.
This name works well for a park that offers a more exotic environment.
This name conveys a peaceful experience.
#4) Check It’s available
At this point, it’s good to have at least three great park names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
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5 Tips for naming your park
The ideal park name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your park names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Park not Describing it.
A typical pitfall most parks run into is describing their park name too literally, using street names or other types of names that are functional at best. A more effective park name should convey to visitors what they can find within your park. Try name your park in a way that has a story behind it.
Let’s take for example a real park named “Falls Park”.
Literally, this name conveys that what you’ll find in the park are waterfalls. What makes this interesting is that most city parks don’t contain waterfalls. It’s a very clear way to point out what makes this park unique and worth visiting.
3. How to make a more memorable name
Creating a memorable park name is the first step in getting into a visitor’s mind and is also a task that’s easier said than done. Your park name should aim to stop a visitor in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Allen Poe Park, Harmony Park
- Try using a word that wouldn’t be relevant when out of context (Raccoon Park – This park is one that is often visited by raccoons.)
- Keep it short and simple.
4. Try purchasing a Brandable park name
Brandable park names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable park names could be:
- Radera Park
- Punuma Park
- Tulila Park
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake park owners typically make is creating bad word combinations when they find out that their park name idea is already taken. For example, John names his park Pleasant Park and finds out it’s already taken. Because he’s already decided this is what he’ll name his park he tries to opt for similar sounding names like Plleasant Park , Pleas Park or Park Pleassant.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.